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[资料] 求知若饥,虚心若愚-悼念史蒂夫。 乔布斯

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admin 发表于 2011-10-7 00:01:56 | 显示全部楼层 |阅读模式
求知若饥,虚心若愚
(Stay Hungry, Stay Foolish)
乔布斯2005年美国斯坦福大学毕业典礼演讲

  今天,很荣幸来到这所世界上最好的学校之一的著名学校,参加毕业典礼。我从来没从大学毕业过,说实话,这是我离大学毕业最近的一刻。今天,我只说3个故事,不谈大道理,3个故事就好。

  第1个故事,是关于人生中的点点滴滴如何串连在一起。
  我在锐意得学院(Reed College)待了6个月就办休学了。到我退学前,一共休学了18个月。那么,我为什么休学?(听众笑)这得从我出生前讲起。
  我的亲生母亲当时是个研究生,年轻的未婚妈妈,她决定让别人收养我。她强烈觉得,应该让已经毕业的人收养我,所以我出生时,她就准备让一对律师夫妇收养我。但是这对夫妻到了最后一刻反悔了,他们想收养女孩。所以我必须等待收养名单上的另一对夫妻,也就是我后来的养父母。有一天半夜,他们接到一个电话,“有一名意外出生的男孩,你们要认养他吗”,他们回答“当然要”。但是我的生母发现,我的养母从来没有大学毕业过,我现在的爸爸则连高中毕业文凭也没有,所以她拒绝在送养文件上做最后签字。直到几个月后,我的养父母保证将来一定会让我上大学,我生母的态度才软化。
  17年后,我上大学了。但是当时我无知地选了一所学费几乎跟死蛋孵的一样
贵的大学(听众笑),我那工人阶级的父母将所有积蓄都花在我的学费上。6个月后,我看不出念这个学院的价值何在。那时候,我不知道这辈子要干什么,也不知道念大学能对我有什么帮助,只知道我为了念这个书,花光了我父母这辈子所有积蓄。所以,我决定休学,相信船到桥头自然直。
  当时这个决定看来相当可怕,可是现在看来,那是我这辈子做过的最棒的决定之一。(听众笑)

  我休学之后,我再也不用上我没兴趣的必修课了,我把时间拿去听那些我有兴趣的课。这一点也不浪漫。我没有宿舍,所以我睡在友人家里的地板上,靠着回收空可乐罐的5分钱退费买吃的。每个星期天晚上,我得走7哩路,绕过大半个镇去印度教的Hare Krishna神庙吃顿好料,我喜欢Hare Krishna神庙的好吃的。
  我追随着我的好奇心和直觉,我的大部分投入,后来都成了无价之宝(And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on)。举个例子。当时锐意得学院有着大概是全国最好的书写教育,校园里的每一张海报上每一个抽屉标签上,都是美丽的手写字。因为我休学了,可以不照正常选课程序来,所以我跑去上书写课。我学了serif 与sanserif体,学到在不同字母组合间变更字间距,学到活字印刷伟大的地方。书写的美好、历史感、艺术感是科学所不具备的,我觉得这很迷人。
  我没预期过学这些东西能在我的生活中起些什么实际作用,不过10年后,当我在设计第1台麦金塔电脑时,我想起了过去所学的东西,把这些东西都设计进了麦金塔,这是第1台能印刷出漂亮东西的电脑。如果我没能沉溺于这样一门课,麦金塔可能就不会有多重字体和等比例间距字体。Windows抄袭了麦金塔的使用方式(听众鼓掌大笑)。因此,如果当年我没有休学,没有去上这门书写课,大概所有的个人电脑都不会有这些东西,印不出现在我们看到的漂亮的字。

  当然,当我还在大学的时候,不可能把这些点点滴滴预先串连在一起,但10年后的今天回首,一切显得非常清楚。我再说一次,你不可能把点点滴滴事先串连起来,只有回首往事,你才能把它们串在一起(you can't connect the dots look-ing forward; you can only connect them looking backwards)。所以你得相信,眼前你经历的种种,将来多少会连结在一起。你得信任某个东西,直觉也好,命运也好,生命也好,或者业力。这种作法从来没让我失望,我的人生因此变得完全不同。(很多工作停下来,喝了口水)
  我的第2个故事,有关爱和失去。
  我很幸运年轻时就发现了自己爱做什么事。我20岁时,跟Steve Wozniak在我爸妈的车库里开始了苹果电脑的事业。我们拚命工作,苹果电脑在10年间从一间车库里的两个小伙子扩展 ! 成了一家员工超过4000人市价20亿美金的公司。在那事件之前1年推出了我们最棒的作品——麦金塔(Macintosh)电脑,那时我才刚开始30岁;然后,我被解雇了。
  我怎么会被自己创办的公司给解雇了?(听众笑)

  嗯,当苹果电脑成长后,我请了一个我以为在经营公司上很有才干的家伙来,他在头几年也确实干得不错。可是我们对未来的愿景不同,最后只好分道扬镳,董事会站在他那边,就这样,在我30岁的时候,公司把我解雇了。我失去了整个生活的重心,我的人生就这样被摧毁。
  有几个月,我不知道要做些什么。我觉得我令企业界的前辈们失望,我把他
们交给我的接力棒弄丢了。

  我见了创办HP的David Packard跟创办Intel的Bob Noyce,跟他们说很抱歉我把事情给搞砸了。我成了公众眼中失败的示范,我甚至想要离开硅谷。
  但是渐渐地,我发现,我还是喜爱那些我做过的事情,在苹果电脑中经历的那些事丝毫没有改变我爱做的事。虽然我被否定了,可是我还是爱做那些事情,所以我决定从头来过。

  当时我没发现,但现在看来,被苹果开除,是我所经历过最好的事情。成功的沉重被从头来过的轻松所取代,每件事情都不那么确定,让我自由进入这辈子最有创意的年代。
  接下来5年,我开了一家叫做“NeXT”的公司,又开一家叫做“Pixar”的公司,也跟后来的太太Laurene谈起恋爱。Pixar接着制作了世界上第1部全电脑动画电影《玩具总动员(Toy Story)》,现在是世界上最成功的动画制作公司(听众鼓掌大笑)。然后,苹果电脑买下NeXT,我又回到了苹果,我们在NeXT发展的技术成了苹果电脑后来复兴的核心部份。我也有了个美妙的家庭。我很确定,如果当年苹果电脑没开除我,就不会发生这些事情。这帖药很苦口。有时候,人生会用砖头打你的头,但不要丧失信心。

  我确信,让一路走过来的惟一一动力,是我热爱我做的工作。(I'm onvinced that the only thing that kept me going was that I loved what I did )。

  你得找出你的最爱,工作上是如此,人生伴侣也是如此。你的工作将占掉你人生的一大部分,而通过伟大事业的必由之路是,热爱你做的工作(And the only way to do great work is to love what you do)。如果你还没找到这些事,继续找,别停下来。尽你全心全力,你知道你一定会找到。而且,如同任何伟大的事业,情况只会随着时间推移变得愈来愈好。所以,在你找到之前,继续找,别停顿。(听众鼓掌,很多工作喝水)
  我的第3个故事,关于死亡。

  17岁时,我读到一则格言,好像是说“把每1天都当成生命中的最后1天,你就会轻松自在( If you live each day as if it was your last, someday you'll most certainly be right )。”(听众笑)这对我影响深远,在过去的的33年里,我每天早上都会照镜子自问:“如果今天是此生最后1日,我要做些什么?”每当我连续太多天都得到一个“没事做”的答案时,我就知道我必须有所改变了。

  此生当我面临重大抉择时,提醒自己“马上就要死了”,是我用过的最重要的方法。因为,几乎所有事情——所有外界期望、所有荣誉、所有对困窘或失败的恐惧——这些事情在面对死亡的时候全都消失了,只有真正的最重要的东西才会留下(Remember-ing that  I'll be dead soon  is the most important tool  I've ever encountered to help me  make the big choices in life. Because almost everything, all external expectations, all pride,  all fear of embarrassment or failure, these things just fall away in the face of death, leaving only what is truly important )。

  提醒自己快死了,是我所知道的避免掉入丧失和畏惧陷阱的最好方法。

  人生不带来,死不带去,没理由不顺心而为。
  1年前,我被诊断出癌症。我在早上7点半作断层扫瞄,在胰脏清楚出现一个肿瘤,我连胰脏是什么都不知道。医生告诉我,那几乎可以确定是一种不治之症,预计我大概活不到3到6个月。医生建议我回家,好好跟亲人们聚一聚,这是医生对临终病人的标准建议。那代表你得试着在几个月内把你将来10年想跟小孩讲的话讲完。那代表你得把每件事情搞定,家人才会尽量轻松。那代表你得跟人说再见了。
  我整天想着那个诊断结果,那天晚上做了一次切片,从喉咙伸入一个内视镜,穿过胃进到肠子,将探针伸进胰脏,取了一些肿瘤细胞出来。我打了镇静剂,不醒人事,但是我老婆在场。她后来跟我说,当医生们用显微镜看过那些细胞后,他们都哭了,因为那是非常少见的一种胰脏癌,可以用手术治好。所以我接受了手术,康复了。(听众鼓掌)
  这是我最接近死亡的时候,我希望那会继续是未来几十年内最接近的一次。经历此事后,我可以比先前只是假想死亡时更肯定地告诉你们,没有人想死,即使那些想上天堂的人,也想活着上天堂。(听众笑)
  但是死亡是我们共同的终点,没有人逃得过。这是注定的,因为死亡很可能就是生命中最棒的发明,是生命交替的媒介,送走老人们,给新生代让出道路。

  现在你们是新生代,但是不久的将来,你们也会逐渐变老,被送出人生的舞台。抱歉讲得这么戏剧化,但是这是真的。
  你们的时间有限,所以不要浪费时间活在别人的生活里。不要被教条所局限,盲从教条就是活在别人思考的结果里。不要让别人的意见淹没了你内在的心声。最重要的是,要有勇气追逐你们自己的内心世界和直觉,它们多少已经知道你们真正想要成为什么样的人(have the courage to follow your heart and intuition. They somehow already know what you truly want to become),其他任何事情都是次要的!(听众鼓掌)
  在我年轻时,有本神奇的杂志,叫做《Whole Earth Catalog》,当年这是我们的经典读物。那是位住在离这不远的Menlo Park 的Stewart Brand发行的,他把杂志办得很有诗意。那是60年代末,个人电脑和桌上出版还没出现,所有内容都是打字机、剪刀、拍立得相机做出来的。杂志内容有点像印在纸上的平面Google,在Google 出现之前35年就有了。这本杂志很理想主义,充满新奇工具与伟大的见解。Stewart 跟他的团队出版了好几期的《Whole Earth Catalog》,然后很自然地,最后出了停刊号。当时是70年代中期,我正是你们现在这个年龄。在停刊号的封底,有张清晨乡间小路的照片,那种你四处搭便车冒险旅行时会经过的乡间小路。在照片下印了行小字:
    Stay Hungry, Stay Foolish(求知若饥,虚心若愚)。

  那是他们亲笔写下的告别讯息,我总是以此自许。当你们毕业,展开新生活,我也以此祝福你们——Stay Hungry, Stay Foolish!

  非常谢谢大家。(听众起立,鼓掌两分钟)



原文
This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.

My third story is about death.

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.

This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much

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